At Beta Dog Food®, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you visit our website or use our online services.
Please take a moment to review this policy so you understand our privacy practices. By visiting our website or using our services, you agree to the terms of this Privacy Policy.
Collection of Information
We collect different types of information from you when you visit our website or use our services, including:
Personal Information
This is information that identifies you personally, either alone or in combination with other information available to us. Examples include your name, email address, postal address, and phone number.
We collect personal information when you:
- Create an account on our website
- Make a purchase or place an order
- Sign up for our newsletter
- Contact our customer service team
- Take part in surveys, contests, or promotions
Cookies and Tracking Technologies
We use cookies and other tracking technologies like pixels and web beacons to collect information about your use of our website. These help us understand how you interact with our content and improve your experience.
Cookies are small text files stored on your device that contain a unique identifier. Pixels are small images that allow us to track certain user activities. Web beacons are objects embedded in web pages that allow us to log when a particular page is viewed.
Examples of information we collect with these technologies include:
- Your IP address and location
- Browser type and settings
- Pages you visit and links you click
- Items you add to cart or purchase
- Web traffic routing patterns
Our website uses essential cookies that are necessary for basic functionality. We also use analytical cookies to generate user statistics and identify website issues.
Do Not Track Signals
We do not process or respond to web browser “Do Not Track” signals or other similar signals whereby you may indicate your tracking preferences.
Information from Other Sources
We may supplement information we collect directly with information from third parties. This includes demographic data and updated delivery and address information from carriers or third parties that we use to ensure accurate deliveries.
When you make purchases or engage with third-party integrations on our website, we may receive information about you from those third parties, such as details of your transactions and interactions.
We may also receive information about you from social media platforms when you grant them permission to share information with third parties.
Use of Information
We use the information we collect for the following purposes:
Provide Our Website, Products & Services
We use your information to:
- Set up and maintain your online account
- Process orders and deliver products
- Provide customer service and support
- Notify you about changes to our website, services, terms, or policies
Improve User Experience
We use your information to understand how you interact with our content and make improvements, including:
- Personalizing your browsing experience
- Providing tailored content and recommendations
- Enabling social sharing functionality
- Improving website navigation and performance
Marketing & Advertising
With your consent, we may use your information to:
- Send promotional materials and information about new products
- Display targeted advertisements
- Administer contests, surveys, or promotions
Legal Obligations & Security
We may use your data as required or permitted by law to:
- Comply with legal requirements
- Enforce our terms and policies
- Protect our rights and property
- Prevent fraud or potentially illegal activities
- Enhance cybersecurity protections
Sharing of Information
We take care to allow access to personal information only to those who require it to fulfil their duties. We will never sell or rent your personal information to third parties unless explicitly stated.
We may share anonymized behavioral data and aggregated statistics with partners for business purposes. This information does not identify you individually.
We may share your personal information with:
Service Providers
Third parties that provide services on our behalf like order fulfillment, website hosting, payment processing, and customer service. They are only provided the minimum information needed to complete the requested service.
Social Media Platforms
When you interact with social media widgets on our website, your activity may be logged by the provider. The social media network’s use of your information is governed by their privacy policy.
As Required by Law
We may share information with law enforcement, government agencies, courts, or authorized third parties when compelled by subpoena, court order, or other legal procedure. We may share information when necessary to identify, contact, or take legal action regarding activities that threaten our rights or property.
Corporate Events
If we undergo a merger, acquisition, bankruptcy, dissolution, reorganization, or similar corporate event, we may share, sell, or transfer your information as part of that process.
Data Retention
We retain your personal information for the amount of time needed to fulfill the purposes outlined in this policy, unless a longer period is required by law.
We will only keep your information for as long as we require it for our legitimate business purposes or to meet legal requirements. When we no longer have a need to use your information, we will delete it or make it anonymous.
Your Data Rights & Choices
We aim to provide you with control over how we use your personal data. You have the following rights to request details about the information we hold about you and have it amended or deleted:
Access / Review / Update: You may request to review the personal data we maintain and have it amended or updated if inaccurate.
Delete Data: You may request that we delete your personal data from our systems. This does not include data we are required to retain for legal compliance.
Advertising Opt-Out: You may opt-out of receiving promotional communications and targeted ads from us. This does not include essential account notifications.
Cookies: You may enable or disable certain cookies and tracking technologies used on our website.
Do Not Sell My Personal Information: We do not sell your personal information to third parties without your explicit consent.
To submit these requests or manage your preferences, please contact us using the information below. We will work to honor your request as soon as reasonably possible.
If you are located in the European Economic Area (EEA) or UK, you have certain rights under the General Data Protection Regulation (GDPR) to access, correct, delete, restrict, or object to the processing of your personal data.
Security of Your Data
We use administrative, technical, and physical safeguards to protect your personal information against unauthorized or accidental access, destruction, use, modification, or disclosure.
However, no security measures can completely eliminate risks. We cannot guarantee the security of our systems 100%. In the event of a breach, we will notify you in a timely manner with information about the breach and steps taken to mitigate harm to affected individuals.
All your personal information is restricted internally and only employees or partners with a legitimate business purpose have access to it.
International Data Transfers
We are headquartered in the United Kingdom. The information you provide may be transferred to and maintained on servers and systems located outside of your state, province, or country. Data privacy regulations vary across jurisdictions, but we institute appropriate safeguards to protect your privacy when handling your information.
Children’s Privacy
Our website is intended for a general audience and is not directed at children. We do not knowingly collect personal information from minors under the age of 16 without consent from a parent or guardian. If you are a parent and believe your child has provided us with information without your consent, please contact us so we can delete the information.
Changes to this Policy
We may update this Privacy Policy from time to time in response to changing laws, regulations, or website functionality. When changes are made, we will revise the “Last Updated” date at the beginning of this policy. We recommend checking back periodically for updates.
Substantive changes will be clearly notified on our website or sent directly to registered users via email. Updated versions of the policy will be linked from this page. Continued use of our website or services constitutes acceptance of any revisions.
Contact Us
Please contact us if you have any questions about our privacy policy or information practices:
Beta Dog Food®
123 Main St.
London, United Kingdom
Email: [email protected]
Phone: 020 7946 0000
Last Updated: January 1, 2023
